I figure that it's light-skinned game, so I should be looking more for expansion than penetration. I'll need to be ready for both close in shots and longer shots out to about 200 yards. Advice much appreciated.
I have had good luck with the Nosler Ballistic Tip Hunting bullet. It mushrooms well, even down range 250-350yds. Close up they can fragment, if they hit bone, but only after doing unbelievable damage, that will stop even moose in thier tracks. Some people don't like them because of the damage they do, but I don't like tracking wounded game, I want it to drop right there!
As you are not handloading, you may not be able to get these in a factory load... In that case you should be happy with the Norma Ball tip, if you can find them. They are a very good bullet. Any of the Federal Premium ammo is very good for factory loads, consistant, and should offer good groupings. You can get it loaded with the Nosler partition. The partitions may be more than you need in a bullet for deer, (in my opinion). They can tend to pencil through if a chest shot, at lower velocitys. Not a lot of frontal mushrooming, the tip usually shears off, and the front portion of the jacket peels back and lays alongside the rear portion of the bullet. Great penetration on large game, but will whistle through a smaller deer. Still, it will do a lot of damage, and if the animal dosen't drop on the spot, it will leave a good blood trail....